Lee Garfinkel Philosophies
Lee Garfinkel Philosophies
“I don’t think it’s about knocking the agency of the past, or waiting for the agency of the future, it’s about who is the best partner for the present.”
“Don’t just be media neutral, be media inventive.”
“Untraditional media, of course. But what about about doing untraditional things in traditional media.”
“One thing hasn’t changed. You can’t succeed unless you surround yourself with the smartest, most innovative and talented people.”
“First be smart and relevant, then push the envelope creatively.”
“If the idea is really strong, it will not only inspire smart creative, it will translate into all kinds of media.”
“The best campaign ideas have to multi-task. They need to be multi-dimensional, multi-cultural, multi-media and most importantly,
they need to multiply the client’s investment.”
“What I learned from the partnership of Phil Dusenberry and Alan Pottasch: Don’t just give your clients what they want. Give them what they dream of.”
Yes, I admit that I like to win awards. But not as much as I like talking about successful sales results.”
“Anyone can talk the talk, how many people can back it up?”
-Lee Garfinkel